| In
a previous article, Using the Web to Find
the Information You Need, I briefly alluded to
how you could narrow down results
from Google, Yahoo, and other search
engines by enclosing a search
query in quotation marks or
expanding or narrowing the
results with the plus (+) or
minus (-) symbols. In this
article I'd like to provide some
more detailed ideas on how to use
these and other techniques to get
the best results from most search
engines. Before
getting into the solutions, let's
clearly state the problem. There
are two general types of
"bad" results from a
search phrase. The first is that
the information you want does not
appear in response to your search
phrase. The second (even more
common) result is that irrelevant
sites (often in droves) DO appear
in the list, which of course
makes it harder for you to find
your proverbial needle by hiding
it in a larger proverbial
haystack.
Adding more
search words can be somewhat
useful in solving both of these
problems. To use a very general
example, let's say you are
looking for sites on seals (as in
the ocean mammel by that name).
You could, of course, just type
the word
seals
into the search
box and go, but in addition to
getting some sites relevant to
what you are looking for, you are
likely to get sites related to
Navy seals, Easter seals, The
Great Seal of the United States,
and so on. If you happen to know
that seals belong to the suborder
Pinnipedia (as do certain other
animals), you could type in
seals
Pinnipedia
You would still
get irrelevant results (as well
as the good ones), but the
irrelevant results would tend to
appear further down the list than
the good ones, so that would not
really matter so much. Of course
if you wanted to do more to
actually exclude the irrelevant
results you could type
+seals
+Pinnipedia
into the search
box, in effect telling it
"Give me only those sites
that have both terms". The
downside of using the plus sign
would be you might miss a great
site that didn't happen to have
the word Pinnipedia in it. You
are not limited to just two
search words. You could type
seals
Pinnipedia ocean mammals
and so on,
adding plus signs where you felt
it appropriate. For instance
+seals
Pinnepedia +ocean
might be a good
search to try if you felt the
site you are looking for would
almost certainly include the
words seals and ocean and might
(or might not) include the word
Pinnipedia. The minus sign is
often useful after you have tried
a search phrase or two and find
yourself getting a lot of results
which have nothing to do with
your search goal. Say you type in
+seals
+ocean
(We'll assume
you're having trouble remembering
the word Pinnipedia) but you get
page after page of sites
describing "John Seals Ocean
Food Restaurant " or
something similar. This would be
a time to filter out the results
with a minus sign as in
+seals
+ocean -"John
Seals"
or something
along those lines. In some cases,
you may have to be persistant,
adding a whole string of minus
terms to your search, but if
patiently applied, this technique
will often save you a lot of time
and trouble by winnowing out
unwanted sites. Usually search
engines will display a count of
the number of results returned,
so as you refine your search you
can get an idea of how well you
are doing at narrowing down the
list. You will want to choose any
"minus" terms carefully
so as to avoid inadvertantly
excluding desired results.
Another useful
techniqe is to use example words.
Say you are looking for a site on
dogs, and you are particularly
interested in information on the
different breeds. An alternative
to typing in "dog
breeds" would be just list a
few examples as in
"german
shepherd" dachshund
schnauzer collie
This technique
often works well if you are
looking for informational sites
and can be combined with the plus
sign and minus sign as previously
described. For instance the
search phrase
+dogs
"german shepherd"
dachshund schnauzer +collie
-calendar -breeder -products
-gifts
would be
appropriate if you wanted to find
sites about dogs, were
particularly interested in
collies, and wanted to exclude
some of the commercial "dog
product" sites (although to
be truly useful you might want to
add a lot more minus terms). It's
also a good technique to use if
you can not think of a word but
can think of some words which
would be examples of the word
you've forgotten.
Hopefully you
will find the foregoing ideas
helpful in composing useful
search phrases. There are other
ways to improve your search
results as well. Reading your
favorite search engine's
"search help" section
is a good place for useful tips
(if there is not an obvious
button or hyperlink, searching
with the phrase "search
help" is usually an
efficient way to find a link to
the appropriate section). Google has an "advanced search" page which
provides an alternative to the
standard search box. As in many
endeavors, the more time you
spend honing your search prowess,
the more skill you are likely to
acquire. Happy hunting.
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